Dutch Horticultural Council
The Dutch Horticultural Council (NTR) is the license holder and co-organiser of the Floriade Expo 2022.
License holder and co-organiser
As part of the implementing decision for the Floriade, a cooperation and license agreement was signed with the NTR. In this agreement, the framework conditions and recommendations – which the NTR formulated when it awarded the Floriade to Almere – are converted into agreements for cooperation.
The license agreement also sets out the framework in which the Floriade brand name will be marketed. The approval of two international institutions is important: the Association of International Horticultural Producers (AIPH) and the Bureau International des Expositions (BIE). The BIE granted its ‘world horticultural exhibition’ certification to Floriade Expo 2022, following consultation with the AIPH, which had already given its permission. Agreements between AIPH and BIE are set out in a contract.
The Horticultural Sector
The Green City Arboretum Covenant was signed in 2017. It concerns agreements between Floriade Almere 2022 B.V. and the Municipality of Almere for the creation of the Green City Arboretum. The Arboretum is the special collection of trees and plants which will be an important pillar of the Floriade showground. There is a great deal of involvement by growers from across the Netherlands. They have donated a considerable amount of the necessary trees for the arboretum. These trees are the calling card for the horticultural sector during and after the Floriade.