9 October 2020

Inspiring Kick off for the Advisory Councils on Flowers & Plants and AGF at Floriade

The Advisory Board on Bloemen & Planten [flowers & plants] and the Advisory Board on Aardappelen, Groenten en Fruit [Potatoes, Vegetables and Fruit] (AGF) were recently instituted and constitute important links between Floriade Expo 2022 and the various elements of the horticultural cluster. The two boards advise the Floriade’s board of directors concerning the structuring of the greenhouse complex, the presentation of the Dutch horticultural sector as well as company and organisation participation. The kick-off meetings took place in September. 35 entrepreneurs from the horticultural sector met at the Preview Centre on the Floriade site in Almere. The advisory councils are chaired by Marco van Zijverden (Bloemen & Planten) and Nico van Ruiten (AGF) respectively.

The advisory councils will meet approximately four times a year. Sector representatives Albert Haasnoot and Maurice Wubben are involved as the secretaries to the advisory councils. They are also members of Floriade’s horticulture team. “Together, we work on presenting the Dutch horticultural sector. These are great steps by the organisation towards a successful and sector-supported Floriade in 2022,” says Nico van Ruiten.

At the meeting in september, director Pieter Cloo provided a presentation on Floriade’s development and the current construction status. Horticultural entries and the advisory council’s role therein were a specific topic for discussion. “The advisory councils play an important role as they reflect horticulture’s diversity, monitor its development and look after its interests at Floriade; they are indispensable to the international horticulture exhibition,” according to Pieter Cloo. All those present at the meeting were requested to centre on the experience and the products’ stories. The entry project managers for Nederlandse Tuinbouw [Dutch horticulture], Charlotte Mauritz and Jan P. Mauritz provided a visual presentation on the journey through horticulture at the Kascomplex [greenhouse complex] followed by a guided tour of the site.